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Director of marketing & recruiting vs marketing strategist

The differences between directors of marketing & recruiting and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director of marketing & recruiting vs marketing strategist overview

Director Of Marketing & RecruitingMarketing Strategist
Yearly salary$49,138$80,033
Hourly rate$23.62$38.48
Growth rate10%10%
Number of jobs97,15289,543
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Director of marketing & recruiting vs marketing strategist salary

Directors of marketing & recruiting and marketing strategists have different pay scales, as shown below.

Director Of Marketing & RecruitingMarketing Strategist
Average salary$49,138$80,033
Salary rangeBetween $35,000 And $68,000Between $53,000 And $119,000
Highest paying CitySan Mateo, CAHarrisburg, PA
Highest paying stateRhode IslandPennsylvania
Best paying companyVista Equity PartnersMcKinsey & Company Inc
Best paying industryInsuranceTechnology

Differences between director of marketing & recruiting and marketing strategist education

There are a few differences between a director of marketing & recruiting and a marketing strategist in terms of educational background:

Director Of Marketing & RecruitingMarketing Strategist
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing & recruiting vs marketing strategist demographics

Here are the differences between directors of marketing & recruiting' and marketing strategists' demographics:

Director Of Marketing & RecruitingMarketing Strategist
Average age3939
Gender ratioMale, 39.6% Female, 60.4%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing & recruiting and marketing strategist duties and responsibilities

Director of marketing & recruiting example responsibilities.

  • Launch and manage Facebook and Instagram direct response campaigns.
  • Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
  • Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Marketing strategist example responsibilities.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
  • Show more

Director of marketing & recruiting vs marketing strategist skills

Common director of marketing & recruiting skills
  • Digital Marketing, 57%
  • Human Resources, 5%
  • Linkedin, 3%
  • Recruitment Process, 3%
  • Business Development, 3%
  • CRM, 3%
Common marketing strategist skills
  • Digital Marketing, 11%
  • Email Marketing, 8%
  • Channel Marketing, 6%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%

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