Director of marketing & recruiting vs senior manager of marketing

The differences between directors of marketing & recruiting and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Director of marketing & recruiting vs senior manager of marketing overview

	Director Of Marketing & Recruiting	Senior Manager Of Marketing
Yearly salary	$49,138	$118,350
Hourly rate	$23.62	$56.90
Growth rate	10%	10%
Number of jobs	97,152	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Director of marketing & recruiting vs senior manager of marketing salary

Directors of marketing & recruiting and senior managers of marketing have different pay scales, as shown below.

	Director Of Marketing & Recruiting	Senior Manager Of Marketing
Average salary	$49,138	$118,350
Salary range	Between $35,000 And $68,000	Between $92,000 And $151,000
Highest paying City	San Mateo, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Vista Equity Partners	Roku
Best paying industry	Insurance	Technology

Differences between director of marketing & recruiting and senior manager of marketing education

There are a few differences between a director of marketing & recruiting and a senior manager of marketing in terms of educational background:

	Director Of Marketing & Recruiting	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of marketing & recruiting vs senior manager of marketing demographics

Here are the differences between directors of marketing & recruiting' and senior managers of marketing' demographics:

	Director Of Marketing & Recruiting	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 39.6% Female, 60.4%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing & recruiting and senior manager of marketing duties and responsibilities

Director of marketing & recruiting example responsibilities.

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Director of marketing & recruiting vs senior manager of marketing skills

Common director of marketing & recruiting skills

Digital Marketing, 57%
Human Resources, 5%
Linkedin, 3%
Recruitment Process, 3%
Business Development, 3%
CRM, 3%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Director Of Marketing & Recruiting
Director Of Marketing & Recruiting vs Senior Manager Of Marketing

Updated January 8, 2025

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