Director of merchandising & marketing vs merchandising director

The differences between directors of merchandising & marketing and merchandising directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a merchandising director. Additionally, a merchandising director has an average salary of $145,282, which is higher than the $110,497 average annual salary of a director of merchandising & marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a merchandising director are apparel, gross margin, and direct reports.

Director of merchandising & marketing vs merchandising director overview

	Director Of Merchandising & Marketing	Merchandising Director
Yearly salary	$110,497	$145,282
Hourly rate	$53.12	$69.85
Growth rate	10%	10%
Number of jobs	101,560	81,434
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs merchandising director salary

Directors of merchandising & marketing and merchandising directors have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Merchandising Director
Average salary	$110,497	$145,282
Salary range	Between $64,000 And $188,000	Between $103,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Nevada
Best paying company	-	Coty
Best paying industry	-	-

Differences between director of merchandising & marketing and merchandising director education

There are a few differences between a director of merchandising & marketing and a merchandising director in terms of educational background:

	Director Of Merchandising & Marketing	Merchandising Director
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs merchandising director demographics

Here are the differences between directors of merchandising & marketing' and merchandising directors' demographics:

	Director Of Merchandising & Marketing	Merchandising Director
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 53.9% Female, 46.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and merchandising director duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Merchandising director example responsibilities.

Manage and train associates on shop operations including customer service standards, checking in merchandise, operating QuickBooks POS.
Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
Input all merchandise information in to AS400.
Identify, negotiate, purchase and implement new POS software systems.
Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
Set annual and semi-annual ROI, sales, margin, and turn goals for all divisions in the company.

Director of merchandising & marketing vs merchandising director skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common merchandising director skills

Apparel, 9%
Gross Margin, 8%
Direct Reports, 5%
Product Development, 5%
Product Categories, 4%
Merchandise Sales, 4%

Director Of Merchandising & Marketing vs. similar jobs

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Merchandising Director

Updated January 8, 2025

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