Director of merchandising & marketing vs senior manager of marketing

Differences between director of merchandising & marketing and senior manager of marketing duties and responsibilities

Director of merchandising & marketing example responsibilities.

• Recommend assortments, planograms and products for retailers to achieve maximum ROI.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
• Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
• Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
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Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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