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The differences between directors of retail marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $127,546 average annual salary of a director of retail marketing.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Retail Marketing | Marketing Vice President | |
| Yearly salary | $127,546 | $177,188 |
| Hourly rate | $61.32 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 160,242 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of retail marketing and marketing vice presidents have different pay scales, as shown below.
| Director Of Retail Marketing | Marketing Vice President | |
| Average salary | $127,546 | $177,188 |
| Salary range | Between $88,000 And $182,000 | Between $121,000 And $258,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Oregon |
| Best paying company | - | Coty |
| Best paying industry | - | Retail |
There are a few differences between a director of retail marketing and a marketing vice president in terms of educational background:
| Director Of Retail Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of retail marketing' and marketing vice presidents' demographics:
| Director Of Retail Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |