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Director of search engine optimization vs director of communications and marketing

The differences between directors of search engine optimization and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of search engine optimization and a director of communications and marketing. Additionally, a director of search engine optimization has an average salary of $103,538, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of search engine optimization include digital marketing, b testing and search engine optimization. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of search engine optimization vs director of communications and marketing overview

Director Of Search Engine OptimizationDirector Of Communications And Marketing
Yearly salary$103,538$87,324
Hourly rate$49.78$41.98
Growth rate10%10%
Number of jobs32,238109,600
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 80%
Average age3939
Years of experience1010

Director of search engine optimization vs director of communications and marketing salary

Directors of search engine optimization and directors of communications and marketing have different pay scales, as shown below.

Director Of Search Engine OptimizationDirector Of Communications And Marketing
Average salary$103,538$87,324
Salary rangeBetween $73,000 And $146,000Between $57,000 And $133,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkNew York
Best paying companyPayPalPaul Hastings
Best paying industryManufacturingProfessional

Differences between director of search engine optimization and director of communications and marketing education

There are a few differences between a director of search engine optimization and a director of communications and marketing in terms of educational background:

Director Of Search Engine OptimizationDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 80%
Most common majorMarketingCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of search engine optimization vs director of communications and marketing demographics

Here are the differences between directors of search engine optimization' and directors of communications and marketing' demographics:

Director Of Search Engine OptimizationDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 80.1% Female, 19.9%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of search engine optimization and director of communications and marketing duties and responsibilities

Director of search engine optimization example responsibilities.

  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Propose and institute the migration of clients from hand code html websites to WordPress.
  • Redesign existing sites in both Joomla & Wordpress content management systems.
  • Focus on driving maximum brand appropriate advertising coverage while producing target minimum ROI levels and fully optimize campaigns.
  • Develop effective lead/opportunity acquisition strategy across multiple search engines globally, including testing protocols while generating positive ROI's.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of search engine optimization vs director of communications and marketing skills

Common director of search engine optimization skills
  • Digital Marketing, 18%
  • B Testing, 8%
  • Search Engine Optimization, 7%
  • Google Analytics, 6%
  • Organic Search, 5%
  • Keyword Research, 5%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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