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Director of search engine optimization vs marketing manager/project manager

The differences between directors of search engine optimization and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of search engine optimization and a marketing manager/project manager. Additionally, a director of search engine optimization has an average salary of $103,538, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a director of search engine optimization include digital marketing, b testing and search engine optimization. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Director of search engine optimization vs marketing manager/project manager overview

Director Of Search Engine OptimizationMarketing Manager/Project Manager
Yearly salary$103,538$78,368
Hourly rate$49.78$37.68
Growth rate10%10%
Number of jobs32,238187,949
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Director of search engine optimization vs marketing manager/project manager salary

Directors of search engine optimization and marketing manager/project managers have different pay scales, as shown below.

Director Of Search Engine OptimizationMarketing Manager/Project Manager
Average salary$103,538$78,368
Salary rangeBetween $73,000 And $146,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateNew YorkNevada
Best paying companyPayPalMeta
Best paying industryManufacturingTechnology

Differences between director of search engine optimization and marketing manager/project manager education

There are a few differences between a director of search engine optimization and a marketing manager/project manager in terms of educational background:

Director Of Search Engine OptimizationMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of search engine optimization vs marketing manager/project manager demographics

Here are the differences between directors of search engine optimization' and marketing manager/project managers' demographics:

Director Of Search Engine OptimizationMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 80.1% Female, 19.9%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of search engine optimization and marketing manager/project manager duties and responsibilities

Director of search engine optimization example responsibilities.

  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Propose and institute the migration of clients from hand code html websites to WordPress.
  • Redesign existing sites in both Joomla & Wordpress content management systems.
  • Focus on driving maximum brand appropriate advertising coverage while producing target minimum ROI levels and fully optimize campaigns.
  • Develop effective lead/opportunity acquisition strategy across multiple search engines globally, including testing protocols while generating positive ROI's.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Director of search engine optimization vs marketing manager/project manager skills

Common director of search engine optimization skills
  • Digital Marketing, 18%
  • B Testing, 8%
  • Search Engine Optimization, 7%
  • Google Analytics, 6%
  • Organic Search, 5%
  • Keyword Research, 5%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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