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Director of search engine optimization vs product director

The differences between directors of search engine optimization and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of search engine optimization and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $103,538 average annual salary of a director of search engine optimization.

The top three skills for a director of search engine optimization include digital marketing, b testing and search engine optimization. The most important skills for a product director are product management, product strategy, and project management.

Director of search engine optimization vs product director overview

Director Of Search Engine OptimizationProduct Director
Yearly salary$103,538$148,910
Hourly rate$49.78$71.59
Growth rate10%10%
Number of jobs32,238125,200
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 73%
Average age3939
Years of experience1010

Director of search engine optimization vs product director salary

Directors of search engine optimization and product directors have different pay scales, as shown below.

Director Of Search Engine OptimizationProduct Director
Average salary$103,538$148,910
Salary rangeBetween $73,000 And $146,000Between $104,000 And $212,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyPayPalMeta
Best paying industryManufacturingInternet

Differences between director of search engine optimization and product director education

There are a few differences between a director of search engine optimization and a product director in terms of educational background:

Director Of Search Engine OptimizationProduct Director
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 73%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of search engine optimization vs product director demographics

Here are the differences between directors of search engine optimization' and product directors' demographics:

Director Of Search Engine OptimizationProduct Director
Average age3939
Gender ratioMale, 80.1% Female, 19.9%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of search engine optimization and product director duties and responsibilities

Director of search engine optimization example responsibilities.

  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Propose and institute the migration of clients from hand code html websites to WordPress.
  • Redesign existing sites in both Joomla & Wordpress content management systems.
  • Focus on driving maximum brand appropriate advertising coverage while producing target minimum ROI levels and fully optimize campaigns.
  • Develop effective lead/opportunity acquisition strategy across multiple search engines globally, including testing protocols while generating positive ROI's.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Director of search engine optimization vs product director skills

Common director of search engine optimization skills
  • Digital Marketing, 18%
  • B Testing, 8%
  • Search Engine Optimization, 7%
  • Google Analytics, 6%
  • Organic Search, 5%
  • Keyword Research, 5%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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