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The differences between directors of strategy & marketing and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of strategy & marketing, becoming an account director takes usually requires 6-8 years. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $114,728 average annual salary of an account director.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for an account director are account management, project management, and work ethic.
| Director Of Strategy & Marketing | Account Director | |
| Yearly salary | $138,668 | $114,728 |
| Hourly rate | $66.67 | $55.16 |
| Growth rate | 10% | 5% |
| Number of jobs | 119,280 | 132,260 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
Directors of strategy & marketing and account directors have different pay scales, as shown below.
| Director Of Strategy & Marketing | Account Director | |
| Average salary | $138,668 | $114,728 |
| Salary range | Between $98,000 And $196,000 | Between $82,000 And $158,000 |
| Highest paying City | Oakland, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Mercy Corps | BuzzFeed |
| Best paying industry | Finance | Professional |
There are a few differences between a director of strategy & marketing and an account director in terms of educational background:
| Director Of Strategy & Marketing | Account Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors of strategy & marketing' and account directors' demographics:
| Director Of Strategy & Marketing | Account Director | |
| Average age | 39 | 46 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |