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Director of strategy & marketing vs account director

The differences between directors of strategy & marketing and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of strategy & marketing, becoming an account director takes usually requires 6-8 years. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $114,728 average annual salary of an account director.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for an account director are account management, project management, and work ethic.

Director of strategy & marketing vs account director overview

Director Of Strategy & MarketingAccount Director
Yearly salary$138,668$114,728
Hourly rate$66.67$55.16
Growth rate10%5%
Number of jobs119,280132,260
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 80%
Average age3946
Years of experience108

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Director of strategy & marketing vs account director salary

Directors of strategy & marketing and account directors have different pay scales, as shown below.

Director Of Strategy & MarketingAccount Director
Average salary$138,668$114,728
Salary rangeBetween $98,000 And $196,000Between $82,000 And $158,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateCaliforniaNew Jersey
Best paying companyMercy CorpsBuzzFeed
Best paying industryFinanceProfessional

Differences between director of strategy & marketing and account director education

There are a few differences between a director of strategy & marketing and an account director in terms of educational background:

Director Of Strategy & MarketingAccount Director
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Director of strategy & marketing vs account director demographics

Here are the differences between directors of strategy & marketing' and account directors' demographics:

Director Of Strategy & MarketingAccount Director
Average age3946
Gender ratioMale, 59.0% Female, 41.0%Male, 50.9% Female, 49.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between director of strategy & marketing and account director duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Account director example responsibilities.

  • Manage coordination with HCP agencies for launch.
  • Manage the development and creation of print and broadcast advertising and in-store merchandising.
  • Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
  • Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
  • Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
  • Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.
  • Show more

Director of strategy & marketing vs account director skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common account director skills
  • Account Management, 9%
  • Project Management, 7%
  • Work Ethic, 7%
  • Healthcare, 7%
  • Digital Marketing, 5%
  • Email Marketing, 4%

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