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Director of strategy & marketing vs assistant marketing director

The differences between directors of strategy & marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and an assistant marketing director. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of strategy & marketing vs assistant marketing director overview

Director Of Strategy & MarketingAssistant Marketing Director
Yearly salary$138,668$55,415
Hourly rate$66.67$26.64
Growth rate10%10%
Number of jobs119,28094,447
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of strategy & marketing vs assistant marketing director salary

Directors of strategy & marketing and assistant marketing directors have different pay scales, as shown below.

Director Of Strategy & MarketingAssistant Marketing Director
Average salary$138,668$55,415
Salary rangeBetween $98,000 And $196,000Between $35,000 And $86,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMercy CorpsMoody's
Best paying industryFinance-

Differences between director of strategy & marketing and assistant marketing director education

There are a few differences between a director of strategy & marketing and an assistant marketing director in terms of educational background:

Director Of Strategy & MarketingAssistant Marketing Director
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of strategy & marketing vs assistant marketing director demographics

Here are the differences between directors of strategy & marketing' and assistant marketing directors' demographics:

Director Of Strategy & MarketingAssistant Marketing Director
Average age3939
Gender ratioMale, 59.0% Female, 41.0%Male, 39.7% Female, 60.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of strategy & marketing and assistant marketing director duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Assistant marketing director example responsibilities.

  • Manage website development/content and SEM strategies for corporate and divisional sites.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Direct the advertising, marketing and promotional efforts of a major FM station.
  • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
  • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
  • Show more

Director of strategy & marketing vs assistant marketing director skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common assistant marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 8%
  • Graphic Design, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Google Analytics, 5%

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