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The differences between directors of strategy & marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and an assistant marketing director. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Strategy & Marketing | Assistant Marketing Director | |
| Yearly salary | $138,668 | $55,415 |
| Hourly rate | $66.67 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of strategy & marketing and assistant marketing directors have different pay scales, as shown below.
| Director Of Strategy & Marketing | Assistant Marketing Director | |
| Average salary | $138,668 | $55,415 |
| Salary range | Between $98,000 And $196,000 | Between $35,000 And $86,000 |
| Highest paying City | Oakland, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Mercy Corps | Moody's |
| Best paying industry | Finance | - |
There are a few differences between a director of strategy & marketing and an assistant marketing director in terms of educational background:
| Director Of Strategy & Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and assistant marketing directors' demographics:
| Director Of Strategy & Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |