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The differences between directors of strategy & marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $138,668 average annual salary of a director of strategy & marketing.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Strategy & Marketing | Marketing Vice President | |
| Yearly salary | $138,668 | $177,188 |
| Hourly rate | $66.67 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of strategy & marketing and marketing vice presidents have different pay scales, as shown below.
| Director Of Strategy & Marketing | Marketing Vice President | |
| Average salary | $138,668 | $177,188 |
| Salary range | Between $98,000 And $196,000 | Between $121,000 And $258,000 |
| Highest paying City | Oakland, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | Mercy Corps | Coty |
| Best paying industry | Finance | Retail |
There are a few differences between a director of strategy & marketing and a marketing vice president in terms of educational background:
| Director Of Strategy & Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and marketing vice presidents' demographics:
| Director Of Strategy & Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |