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The differences between directors, product marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, product marketing and a head of marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a director, product marketing include product management, digital marketing and market research. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director, Product Marketing | Head Of Marketing | |
| Yearly salary | $141,699 | $137,829 |
| Hourly rate | $68.12 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,038 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors, product marketing and heads of marketing have different pay scales, as shown below.
| Director, Product Marketing | Head Of Marketing | |
| Average salary | $141,699 | $137,829 |
| Salary range | Between $97,000 And $205,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a director, product marketing and a head of marketing in terms of educational background:
| Director, Product Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, product marketing' and heads of marketing' demographics:
| Director, Product Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.7% Female, 25.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |