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The differences between directors, product marketing and product leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, product marketing and a product lead. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $118,828 average annual salary of a product lead.
The top three skills for a director, product marketing include product management, digital marketing and market research. The most important skills for a product lead are product management, project management, and architecture.
| Director, Product Marketing | Product Lead | |
| Yearly salary | $141,699 | $118,828 |
| Hourly rate | $68.12 | $57.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,038 | 95,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Directors, product marketing and product leads have different pay scales, as shown below.
| Director, Product Marketing | Product Lead | |
| Average salary | $141,699 | $118,828 |
| Salary range | Between $97,000 And $205,000 | Between $86,000 And $163,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Airbnb |
| Best paying industry | Technology | Hospitality |
There are a few differences between a director, product marketing and a product lead in terms of educational background:
| Director, Product Marketing | Product Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, product marketing' and product leads' demographics:
| Director, Product Marketing | Product Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.7% Female, 25.3% | Male, 71.1% Female, 28.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |