Director, product marketing vs senior director of marketing

The differences between directors, product marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, product marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a director, product marketing include product management, digital marketing and market research. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, product marketing vs senior director of marketing overview

	Director, Product Marketing	Senior Director Of Marketing
Yearly salary	$141,699	$159,916
Hourly rate	$68.12	$76.88
Growth rate	10%	10%
Number of jobs	173,038	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director, product marketing vs senior director of marketing salary

Directors, product marketing and senior directors of marketing have different pay scales, as shown below.

	Director, Product Marketing	Senior Director Of Marketing
Average salary	$141,699	$159,916
Salary range	Between $97,000 And $205,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Washington Prime Group
Best paying industry	Technology	Media

Differences between director, product marketing and senior director of marketing education

There are a few differences between a director, product marketing and a senior director of marketing in terms of educational background:

	Director, Product Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, product marketing vs senior director of marketing demographics

Here are the differences between directors, product marketing' and senior directors of marketing' demographics:

	Director, Product Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 74.7% Female, 25.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, product marketing and senior director of marketing duties and responsibilities

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, product marketing vs senior director of marketing skills

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Product Marketing
Director, Product Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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