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Director, strategic alliances vs marketing director

The differences between directors, strategic alliances and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, strategic alliances and a marketing director. Additionally, a director, strategic alliances has an average salary of $139,717, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director, strategic alliances include lead generation, business development and project management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director, strategic alliances vs marketing director overview

Director, Strategic AlliancesMarketing Director
Yearly salary$139,717$114,906
Hourly rate$67.17$55.24
Growth rate10%10%
Number of jobs52,70693,503
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a director, strategic alliances do?

A director of strategic alliances is responsible for maintaining and coordinating interactive communication with the management to strategize efficient business plans and techniques that would generate more revenue resources and close more deals with the clients. Directors of strategic alliances negotiate contracts with clients, discussing terms of agreements accordingly, and analyze business proposals subject to approval. They may also handle operational and project budgets and ensure adequate allocation for every department to support business operations and processes.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director, strategic alliances vs marketing director salary

Directors, strategic alliances and marketing directors have different pay scales, as shown below.

Director, Strategic AlliancesMarketing Director
Average salary$139,717$114,906
Salary rangeBetween $99,000 And $196,000Between $68,000 And $193,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyAnaplanBrookfield Properties
Best paying industryTechnologyManufacturing

Differences between director, strategic alliances and marketing director education

There are a few differences between a director, strategic alliances and a marketing director in terms of educational background:

Director, Strategic AlliancesMarketing Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director, strategic alliances vs marketing director demographics

Here are the differences between directors, strategic alliances' and marketing directors' demographics:

Director, Strategic AlliancesMarketing Director
Average age3939
Gender ratioMale, 73.3% Female, 26.7%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director, strategic alliances and marketing director duties and responsibilities

Director, strategic alliances example responsibilities.

  • Develop / manage complex co-marketing and IP sharing partnerships.
  • Negotiate and manage GTM strategies for a new joint NEC/HPE product offering and AI life science solution.
  • Manage multimedia, graphics, and client commercial independent software vendor (ISV) partnerships with worldwide responsibility.
  • Manage the new digital department, including B2C & B2B initiatives and develop the label s first website.
  • Delve into the CRM database to create customer profiles to drive loyalty strategies.
  • Serve as the primary business contact for client accounts for SaaS business management applications.
  • Show more

Marketing director example responsibilities.

  • Manage staging of NCAA athletics events.
  • Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
  • Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
  • Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
  • Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
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Director, strategic alliances vs marketing director skills

Common director, strategic alliances skills
  • Lead Generation, 13%
  • Business Development, 10%
  • Project Management, 9%
  • Customer Service, 8%
  • Marketing Campaigns, 6%
  • Account Management, 6%
Common marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 6%
  • Market Research, 5%
  • Sales Strategies, 4%
  • Integrated Marketing, 4%
  • CRM, 4%

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