E-commerce director vs chief marketing officer

The differences between e-commerce directors and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a chief marketing officer takes usually requires 8-10 years. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $122,256 average annual salary of an e-commerce director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

E-commerce director vs chief marketing officer overview

	E-Commerce Director	Chief Marketing Officer
Yearly salary	$122,256	$135,198
Hourly rate	$58.78	$65.00
Growth rate	5%	10%
Number of jobs	82,963	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 72%
Average age	46	39
Years of experience	8	10

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

E-commerce director vs chief marketing officer salary

E-commerce directors and chief marketing officers have different pay scales, as shown below.

	E-Commerce Director	Chief Marketing Officer
Average salary	$122,256	$135,198
Salary range	Between $77,000 And $193,000	Between $72,000 And $253,000
Highest paying City	San Bruno, CA	Hamilton, NJ
Highest paying state	California	Rhode Island
Best paying company	Levi Strauss & Co.	Shearman & Sterling
Best paying industry	Technology	Media

Differences between e-commerce director and chief marketing officer education

There are a few differences between an e-commerce director and a chief marketing officer in terms of educational background:

	E-Commerce Director	Chief Marketing Officer
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

E-commerce director vs chief marketing officer demographics

Here are the differences between e-commerce directors' and chief marketing officers' demographics:

	E-Commerce Director	Chief Marketing Officer
Average age	46	39
Gender ratio	Male, 68.7% Female, 31.3%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between e-commerce director and chief marketing officer duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

E-commerce director vs chief marketing officer skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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E-Commerce Director
E-Commerce Director vs Chief Marketing Officer

Updated January 8, 2025

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