Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between e-commerce directors and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| E-Commerce Director | Digital Marketing Manager | |
| Yearly salary | $122,256 | $99,563 |
| Hourly rate | $58.78 | $47.87 |
| Growth rate | 5% | 10% |
| Number of jobs | 82,963 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
E-commerce directors and digital marketing managers have different pay scales, as shown below.
| E-Commerce Director | Digital Marketing Manager | |
| Average salary | $122,256 | $99,563 |
| Salary range | Between $77,000 And $193,000 | Between $71,000 And $138,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Levi Strauss & Co. | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between an e-commerce director and a digital marketing manager in terms of educational background:
| E-Commerce Director | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between e-commerce directors' and digital marketing managers' demographics:
| E-Commerce Director | Digital Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |