E-commerce director vs director of sales

The differences between e-commerce directors and directors of sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and a director of sales. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

E-commerce director vs director of sales overview

	E-Commerce Director	Director Of Sales
Yearly salary	$122,256	$111,068
Hourly rate	$58.78	$53.40
Growth rate	5%	5%
Number of jobs	82,963	91,891
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 77%
Average age	46	46
Years of experience	8	8

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

E-commerce director vs director of sales salary

E-commerce directors and directors of sales have different pay scales, as shown below.

	E-Commerce Director	Director Of Sales
Average salary	$122,256	$111,068
Salary range	Between $77,000 And $193,000	Between $73,000 And $168,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	New York
Best paying company	Levi Strauss & Co.	Mayo Clinic
Best paying industry	Technology	Finance

Differences between e-commerce director and director of sales education

There are a few differences between an e-commerce director and a director of sales in terms of educational background:

	E-Commerce Director	Director Of Sales
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

E-commerce director vs director of sales demographics

Here are the differences between e-commerce directors' and directors of sales' demographics:

	E-Commerce Director	Director Of Sales
Average age	46	46
Gender ratio	Male, 68.7% Female, 31.3%	Male, 69.4% Female, 30.6%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between e-commerce director and director of sales duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

E-commerce director vs director of sales skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

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E-Commerce Director
E-Commerce Director vs Director Of Sales

Updated January 8, 2025

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