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The differences between e-commerce directors and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $122,256 average annual salary of an e-commerce director.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| E-Commerce Director | Head Of Marketing | |
| Yearly salary | $122,256 | $137,829 |
| Hourly rate | $58.78 | $66.26 |
| Growth rate | 5% | 10% |
| Number of jobs | 82,963 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
E-commerce directors and heads of marketing have different pay scales, as shown below.
| E-Commerce Director | Head Of Marketing | |
| Average salary | $122,256 | $137,829 |
| Salary range | Between $77,000 And $193,000 | Between $93,000 And $203,000 |
| Highest paying City | San Bruno, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Levi Strauss & Co. | Meta |
| Best paying industry | Technology | Media |
There are a few differences between an e-commerce director and a head of marketing in terms of educational background:
| E-Commerce Director | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between e-commerce directors' and heads of marketing' demographics:
| E-Commerce Director | Head Of Marketing | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |