E-commerce director vs marketing director

The differences between e-commerce directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a marketing director takes usually requires 8-10 years. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

E-commerce director vs marketing director overview

	E-Commerce Director	Marketing Director
Yearly salary	$122,256	$114,906
Hourly rate	$58.78	$55.24
Growth rate	5%	10%
Number of jobs	82,963	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 76%
Average age	46	39
Years of experience	8	10

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

E-commerce director vs marketing director salary

E-commerce directors and marketing directors have different pay scales, as shown below.

	E-Commerce Director	Marketing Director
Average salary	$122,256	$114,906
Salary range	Between $77,000 And $193,000	Between $68,000 And $193,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Levi Strauss & Co.	Brookfield Properties
Best paying industry	Technology	Manufacturing

Differences between e-commerce director and marketing director education

There are a few differences between an e-commerce director and a marketing director in terms of educational background:

	E-Commerce Director	Marketing Director
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

E-commerce director vs marketing director demographics

Here are the differences between e-commerce directors' and marketing directors' demographics:

	E-Commerce Director	Marketing Director
Average age	46	39
Gender ratio	Male, 68.7% Female, 31.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between e-commerce director and marketing director duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

E-commerce director vs marketing director skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

E-Commerce Director vs. similar jobs

E-Commerce Director related careers

E-Commerce Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
E-Commerce Director
E-Commerce Director vs Marketing Director

Updated January 8, 2025

Browse executive management jobs