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The differences between e-commerce directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a marketing vice president takes usually requires 8-10 years. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $122,256 average annual salary of an e-commerce director.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| E-Commerce Director | Marketing Vice President | |
| Yearly salary | $122,256 | $177,188 |
| Hourly rate | $58.78 | $85.19 |
| Growth rate | 5% | 10% |
| Number of jobs | 82,963 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
E-commerce directors and marketing vice presidents have different pay scales, as shown below.
| E-Commerce Director | Marketing Vice President | |
| Average salary | $122,256 | $177,188 |
| Salary range | Between $77,000 And $193,000 | Between $121,000 And $258,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | Levi Strauss & Co. | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between an e-commerce director and a marketing vice president in terms of educational background:
| E-Commerce Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between e-commerce directors' and marketing vice presidents' demographics:
| E-Commerce Director | Marketing Vice President | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |