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E-commerce director vs national director

The differences between e-commerce directors and national directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and a national director. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $117,787 average annual salary of a national director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a national director are project management, customer service, and healthcare.

E-commerce director vs national director overview

E-Commerce DirectorNational Director
Yearly salary$122,256$117,787
Hourly rate$58.78$56.63
Growth rate5%5%
Number of jobs82,96353,071
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a national director do?

A national director is responsible for designing, developing, and implementing strategic plans for an organization. As the national director, you are expected to oversee the organization's day-to-day operations that include developing business plans and managing departments and staff. Other duties that you perform include evaluating the performance of employees, cultivating good relationships with other decision-makers and leaders, and implementing new strategies to increase profitability. As the national director, you are also responsible for directing and overseeing business development initiatives across the region.

E-commerce director vs national director salary

E-commerce directors and national directors have different pay scales, as shown below.

E-Commerce DirectorNational Director
Average salary$122,256$117,787
Salary rangeBetween $77,000 And $193,000Between $68,000 And $202,000
Highest paying CitySan Bruno, CAPortland, OR
Highest paying stateCaliforniaVermont
Best paying companyLevi Strauss & Co.Lewis Brisbois Bisgaard & Smith
Best paying industryTechnologyManufacturing

Differences between e-commerce director and national director education

There are a few differences between an e-commerce director and a national director in terms of educational background:

E-Commerce DirectorNational Director
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

E-commerce director vs national director demographics

Here are the differences between e-commerce directors' and national directors' demographics:

E-Commerce DirectorNational Director
Average age4646
Gender ratioMale, 68.7% Female, 31.3%Male, 65.7% Female, 34.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between e-commerce director and national director duties and responsibilities

E-commerce director example responsibilities.

  • Manage and maintain a profitable ROAS for PPC campaigns.
  • Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
  • Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
  • Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
  • Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
  • Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.
  • Show more

National director example responsibilities.

  • Lead and coordinate RFP process for large national accounts.
  • Garner B2C and B2B leads via trade and consumer shows; identify prospects for sales cultivation.
  • Lead primary and secondary research teams on industry strategy and advise executive leadership council.
  • Establish and manage the mid-Atlantic regional office of a privately own legal education company that provide educational services to law students.
  • Spearhead business-to-business sales and marketing development and execution with chief oversight of corporate revenue growth within a northeast region.
  • Structure and develop IDN /Corporate accounts programs.
  • Show more

E-commerce director vs national director skills

Common e-commerce director skills
  • Digital Marketing, 13%
  • Google Analytics, 7%
  • User Experience, 4%
  • ROI, 4%
  • Project Management, 3%
  • Conversion Rates, 3%
Common national director skills
  • Project Management, 16%
  • Customer Service, 10%
  • Healthcare, 9%
  • Oversight, 7%
  • Veterans, 4%
  • Patients, 4%

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