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The differences between e-commerce directors and national directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and a national director. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $117,787 average annual salary of a national director.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a national director are project management, customer service, and healthcare.
| E-Commerce Director | National Director | |
| Yearly salary | $122,256 | $117,787 |
| Hourly rate | $58.78 | $56.63 |
| Growth rate | 5% | 5% |
| Number of jobs | 82,963 | 53,071 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 70% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
A national director is responsible for designing, developing, and implementing strategic plans for an organization. As the national director, you are expected to oversee the organization's day-to-day operations that include developing business plans and managing departments and staff. Other duties that you perform include evaluating the performance of employees, cultivating good relationships with other decision-makers and leaders, and implementing new strategies to increase profitability. As the national director, you are also responsible for directing and overseeing business development initiatives across the region.
E-commerce directors and national directors have different pay scales, as shown below.
| E-Commerce Director | National Director | |
| Average salary | $122,256 | $117,787 |
| Salary range | Between $77,000 And $193,000 | Between $68,000 And $202,000 |
| Highest paying City | San Bruno, CA | Portland, OR |
| Highest paying state | California | Vermont |
| Best paying company | Levi Strauss & Co. | Lewis Brisbois Bisgaard & Smith |
| Best paying industry | Technology | Manufacturing |
There are a few differences between an e-commerce director and a national director in terms of educational background:
| E-Commerce Director | National Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between e-commerce directors' and national directors' demographics:
| E-Commerce Director | National Director | |
| Average age | 46 | 46 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 65.7% Female, 34.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |