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The differences between e-commerce directors and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| E-Commerce Director | Online Marketing Manager | |
| Yearly salary | $122,256 | $96,212 |
| Hourly rate | $58.78 | $46.26 |
| Growth rate | 5% | 10% |
| Number of jobs | 82,963 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
E-commerce directors and online marketing managers have different pay scales, as shown below.
| E-Commerce Director | Online Marketing Manager | |
| Average salary | $122,256 | $96,212 |
| Salary range | Between $77,000 And $193,000 | Between $69,000 And $133,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Levi Strauss & Co. | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between an e-commerce director and an online marketing manager in terms of educational background:
| E-Commerce Director | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between e-commerce directors' and online marketing managers' demographics:
| E-Commerce Director | Online Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |