E-commerce director vs senior director of marketing

The differences between e-commerce directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $122,256 average annual salary of an e-commerce director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

E-commerce director vs senior director of marketing overview

	E-Commerce Director	Senior Director Of Marketing
Yearly salary	$122,256	$159,916
Hourly rate	$58.78	$76.88
Growth rate	5%	10%
Number of jobs	82,963	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	46	39
Years of experience	8	10

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

E-commerce director vs senior director of marketing salary

E-commerce directors and senior directors of marketing have different pay scales, as shown below.

	E-Commerce Director	Senior Director Of Marketing
Average salary	$122,256	$159,916
Salary range	Between $77,000 And $193,000	Between $112,000 And $226,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Levi Strauss & Co.	Washington Prime Group
Best paying industry	Technology	Media

Differences between e-commerce director and senior director of marketing education

There are a few differences between an e-commerce director and a senior director of marketing in terms of educational background:

	E-Commerce Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

E-commerce director vs senior director of marketing demographics

Here are the differences between e-commerce directors' and senior directors of marketing' demographics:

	E-Commerce Director	Senior Director Of Marketing
Average age	46	39
Gender ratio	Male, 68.7% Female, 31.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between e-commerce director and senior director of marketing duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

E-commerce director vs senior director of marketing skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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E-Commerce Director
E-Commerce Director vs Senior Director Of Marketing

Updated January 8, 2025

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