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The differences between e-commerce directors and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a senior vice president of marketing takes usually requires 8-10 years. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $122,256 average annual salary of an e-commerce director.
The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| E-Commerce Director | Senior Vice President Of Marketing | |
| Yearly salary | $122,256 | $200,351 |
| Hourly rate | $58.78 | $96.32 |
| Growth rate | 5% | 10% |
| Number of jobs | 82,963 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
E-commerce directors and senior vice presidents of marketing have different pay scales, as shown below.
| E-Commerce Director | Senior Vice President Of Marketing | |
| Average salary | $122,256 | $200,351 |
| Salary range | Between $77,000 And $193,000 | Between $121,000 And $330,000 |
| Highest paying City | San Bruno, CA | Waltham, MA |
| Highest paying state | California | Massachusetts |
| Best paying company | Levi Strauss & Co. | Audubon Nature Institute |
| Best paying industry | Technology | Manufacturing |
There are a few differences between an e-commerce director and a senior vice president of marketing in terms of educational background:
| E-Commerce Director | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between e-commerce directors' and senior vice presidents of marketing' demographics:
| E-Commerce Director | Senior Vice President Of Marketing | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.7% Female, 31.3% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |