E-marketing manager vs business administrator

The differences between e-marketing managers and business administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an e-marketing manager, becoming a business administrator takes usually requires 1-2 years. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $72,503 average annual salary of a business administrator.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a business administrator are customer service, powerpoint, and payroll.

E-marketing manager vs business administrator overview

	E-Marketing Manager	Business Administrator
Yearly salary	$113,395	$72,503
Hourly rate	$54.52	$34.86
Growth rate	10%	5%
Number of jobs	115,806	103,025
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 59%
Average age	39	43
Years of experience	10	2

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a business administrator do?

A business administrator is responsible for monitoring the efficiency of daily business functions, ensuring the timely submission of project deliverables, and supervising project management procedures. Business administrators coordinate with existing and potential clients for business offers and updates, negotiating contracts, and identifying business opportunities from the market trends to generate more revenues and increase profitability. They work closely with other department heads to meet clients' demands and public interests, as well as hiring and training new staff to maximize the company's productivity and boost best efforts.

E-marketing manager vs business administrator salary

E-marketing managers and business administrators have different pay scales, as shown below.

	E-Marketing Manager	Business Administrator
Average salary	$113,395	$72,503
Salary range	Between $78,000 And $163,000	Between $45,000 And $114,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	Washington
Best paying company	Huron Consulting Group	Novartis
Best paying industry	Technology	Finance

Differences between e-marketing manager and business administrator education

There are a few differences between an e-marketing manager and a business administrator in terms of educational background:

	E-Marketing Manager	Business Administrator
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 59%
Most common major	Business	Business
Most common college	University of Georgia	Stanford University

E-marketing manager vs business administrator demographics

Here are the differences between e-marketing managers' and business administrators' demographics:

	E-Marketing Manager	Business Administrator
Average age	39	43
Gender ratio	Male, 56.6% Female, 43.4%	Male, 33.3% Female, 66.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 9.2% Unknown, 5.1% Hispanic or Latino, 12.8% Asian, 8.7% White, 63.9% American Indian and Alaska Native, 0.3%
LGBT Percentage	10%	9%

Differences between e-marketing manager and business administrator duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Business administrator example responsibilities.

Create and manage a repository of group presentations and documents.
Coordinate and schedule travel arrangements, PowerPoint presentations and conference room set up for all quarterly sales and department meetings.
Design many email templates by using html and used them in notifications in Helsinki and Istanbul versions.
Diagnose and troubleshoot PC hardware and software problems, remote access and printing issues for internal and external employees.
Develop and maintain departmental SharePoint site.
Experience building new SharePoint farm for MarkeSource organization.

E-marketing manager vs business administrator skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common business administrator skills

Customer Service, 12%
PowerPoint, 7%
Payroll, 7%
Team Support, 7%
Financial Statements, 5%
Oversight, 4%

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E-Marketing Manager
E-Marketing Manager vs Business Administrator

Updated January 8, 2025

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