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The differences between e-marketing managers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a marketing executive. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| E-Marketing Manager | Marketing Executive | |
| Yearly salary | $113,395 | $73,499 |
| Hourly rate | $54.52 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 115,806 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
E-marketing managers and marketing executives have different pay scales, as shown below.
| E-Marketing Manager | Marketing Executive | |
| Average salary | $113,395 | $73,499 |
| Salary range | Between $78,000 And $163,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Huron Consulting Group | Microsoft |
| Best paying industry | Technology | Retail |
There are a few differences between an e-marketing manager and a marketing executive in terms of educational background:
| E-Marketing Manager | Marketing Executive | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing managers' and marketing executives' demographics:
| E-Marketing Manager | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.6% Female, 43.4% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |