E-marketing specialist vs marketing consultant

The differences between e-marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $56,556 average annual salary of an e-marketing specialist.

The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

E-marketing specialist vs marketing consultant overview

	E-Marketing Specialist	Marketing Consultant
Yearly salary	$56,556	$70,593
Hourly rate	$27.19	$33.94
Growth rate	19%	19%
Number of jobs	100,636	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does an e-marketing specialist do?

An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

E-marketing specialist vs marketing consultant salary

E-marketing specialists and marketing consultants have different pay scales, as shown below.

	E-Marketing Specialist	Marketing Consultant
Average salary	$56,556	$70,593
Salary range	Between $40,000 And $78,000	Between $44,000 And $112,000
Highest paying City	New York, NY	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	Arrow Electronics	Meta
Best paying industry	Pharmaceutical	Technology

Differences between e-marketing specialist and marketing consultant education

There are a few differences between an e-marketing specialist and a marketing consultant in terms of educational background:

	E-Marketing Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing specialist vs marketing consultant demographics

Here are the differences between e-marketing specialists' and marketing consultants' demographics:

	E-Marketing Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 61.3% Female, 38.7%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between e-marketing specialist and marketing consultant duties and responsibilities

E-marketing specialist example responsibilities.

Develop and manage CRM and online social networking for all brands.
Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
Coordinate the website layout using HTML, Photoshop and XML.
Edit complex HTML code to create successful consumer-facing email campaigns.
Establish and maintain all project management processes and tools to keep all projects within scope and budget to maximize ROI.
Maintain email data dashboard, tracking all KPIs for campaigns (opens, clicks, unsubscribes, etc .).

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

E-marketing specialist vs marketing consultant skills

Common e-marketing specialist skills

Social Media Marketing, 11%
OSHA, 9%
Email Marketing, 9%
Digital Marketing, 7%
Integrated Marketing, 6%
Marketing Campaigns, 6%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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E-Marketing Specialist
E-Marketing Specialist vs Marketing Consultant

Updated January 8, 2025

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