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The differences between e-marketing specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing coordinator. Additionally, an e-marketing specialist has an average salary of $56,556, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| E-Marketing Specialist | Marketing Coordinator | |
| Yearly salary | $56,556 | $48,326 |
| Hourly rate | $27.19 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
E-marketing specialists and marketing coordinators have different pay scales, as shown below.
| E-Marketing Specialist | Marketing Coordinator | |
| Average salary | $56,556 | $48,326 |
| Salary range | Between $40,000 And $78,000 | Between $34,000 And $67,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | Keller Williams Capital Properties |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between an e-marketing specialist and a marketing coordinator in terms of educational background:
| E-Marketing Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and marketing coordinators' demographics:
| E-Marketing Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |