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The differences between e-marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing specialist. Additionally, an e-marketing specialist has an average salary of $56,556, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| E-Marketing Specialist | Marketing Specialist | |
| Yearly salary | $56,556 | $54,942 |
| Hourly rate | $27.19 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
E-marketing specialists and marketing specialists have different pay scales, as shown below.
| E-Marketing Specialist | Marketing Specialist | |
| Average salary | $56,556 | $54,942 |
| Salary range | Between $40,000 And $78,000 | Between $36,000 And $82,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Arrow Electronics | |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between an e-marketing specialist and a marketing specialist in terms of educational background:
| E-Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and marketing specialists' demographics:
| E-Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |