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Ecommerce coordinator vs marketing communications coordinator

The differences between ecommerce coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing communications coordinator. Additionally, an ecommerce coordinator has an average salary of $53,629, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Ecommerce coordinator vs marketing communications coordinator overview

Ecommerce CoordinatorMarketing Communications Coordinator
Yearly salary$53,629$49,151
Hourly rate$25.78$23.63
Growth rate19%19%
Number of jobs32,77096,492
Job satisfaction2-
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does an ecommerce coordinator do?

eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Ecommerce coordinator vs marketing communications coordinator salary

Ecommerce coordinators and marketing communications coordinators have different pay scales, as shown below.

Ecommerce CoordinatorMarketing Communications Coordinator
Average salary$53,629$49,151
Salary rangeBetween $27,000 And $105,000Between $36,000 And $67,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Avid
Best paying industry-Manufacturing

Differences between ecommerce coordinator and marketing communications coordinator education

There are a few differences between an ecommerce coordinator and a marketing communications coordinator in terms of educational background:

Ecommerce CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Ecommerce coordinator vs marketing communications coordinator demographics

Here are the differences between ecommerce coordinators' and marketing communications coordinators' demographics:

Ecommerce CoordinatorMarketing Communications Coordinator
Average age3737
Gender ratioMale, 38.1% Female, 61.9%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between ecommerce coordinator and marketing communications coordinator duties and responsibilities

Ecommerce coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Used Magento Ecommerce platform to upload product onto the website.
  • Filter and find fraudulent charges in Magento and Authorize.net to avoid chargebacks.
  • Perform electronic transaction (EDI) problem analysis, error determination, and resolution.
  • Monitor and update the store's social media platformsTwitter, Instagram, Facebook, and Pinterest.
  • Order entry (tasks specific for each client- both stock and drop ship orders and some EDI).
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Ecommerce coordinator vs marketing communications coordinator skills

Common ecommerce coordinator skills
  • Digital Marketing, 16%
  • SEO, 8%
  • Website Traffic, 8%
  • Marketing Campaigns, 6%
  • Shopify, 5%
  • E-Commerce, 5%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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