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The differences between ecommerce coordinators and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an ecommerce coordinator and a marketing representative. Additionally, an ecommerce coordinator has an average salary of $53,629, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an ecommerce coordinator include digital marketing, SEO and website traffic. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Ecommerce Coordinator | Marketing Representative | |
| Yearly salary | $53,629 | $47,376 |
| Hourly rate | $25.78 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 32,770 | 217,886 |
| Job satisfaction | 2 | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
eCommerce coordinators handle the day-to-day eCommerce responsibilities of their marketing department and website. They upload and modify products, improve initiatives, and implement promotions and marketing content. The coordinators collaborate with the product and marketing team to increase customer satisfaction and drive sales and profitability through an online experience. They help build a top-notch eCommerce website with an emphasis on managing great content and uploading imagery and product. They implement selling campaigns designed to extend online traffic and acquire new customers.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Ecommerce coordinators and marketing representatives have different pay scales, as shown below.
| Ecommerce Coordinator | Marketing Representative | |
| Average salary | $53,629 | $47,376 |
| Salary range | Between $27,000 And $105,000 | Between $28,000 And $77,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | Washington |
| Best paying company | - | Amazon |
| Best paying industry | - | Finance |
There are a few differences between an ecommerce coordinator and a marketing representative in terms of educational background:
| Ecommerce Coordinator | Marketing Representative | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between ecommerce coordinators' and marketing representatives' demographics:
| Ecommerce Coordinator | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |