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The differences between ecommerce marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and an assistant marketing manager. Additionally, an ecommerce marketing manager has an average salary of $103,760, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Ecommerce Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $103,760 | $94,094 |
| Hourly rate | $49.88 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Ecommerce marketing managers and assistant marketing managers have different pay scales, as shown below.
| Ecommerce Marketing Manager | Assistant Marketing Manager | |
| Average salary | $103,760 | $94,094 |
| Salary range | Between $73,000 And $145,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | The Washington Post | General Motors |
| Best paying industry | Retail | Finance |
There are a few differences between an ecommerce marketing manager and an assistant marketing manager in terms of educational background:
| Ecommerce Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and assistant marketing managers' demographics:
| Ecommerce Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |