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The differences between ecommerce marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and a digital marketing manager. Additionally, an ecommerce marketing manager has an average salary of $103,760, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Ecommerce Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $103,760 | $99,563 |
| Hourly rate | $49.88 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Ecommerce marketing managers and digital marketing managers have different pay scales, as shown below.
| Ecommerce Marketing Manager | Digital Marketing Manager | |
| Average salary | $103,760 | $99,563 |
| Salary range | Between $73,000 And $145,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | The Washington Post | Conrad N. Hilton Foundation |
| Best paying industry | Retail | - |
There are a few differences between an ecommerce marketing manager and a digital marketing manager in terms of educational background:
| Ecommerce Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and digital marketing managers' demographics:
| Ecommerce Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |