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The differences between ecommerce marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $103,760 average annual salary of an ecommerce marketing manager.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Ecommerce Marketing Manager | Marketing Lead | |
| Yearly salary | $103,760 | $104,664 |
| Hourly rate | $49.88 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Ecommerce marketing managers and marketing leads have different pay scales, as shown below.
| Ecommerce Marketing Manager | Marketing Lead | |
| Average salary | $103,760 | $104,664 |
| Salary range | Between $73,000 And $145,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | The Washington Post | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between an ecommerce marketing manager and a marketing lead in terms of educational background:
| Ecommerce Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and marketing leads' demographics:
| Ecommerce Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |