Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between ecommerce marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and a marketing manager/project manager. Additionally, an ecommerce marketing manager has an average salary of $103,760, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Ecommerce Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $103,760 | $78,368 |
| Hourly rate | $49.88 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Ecommerce marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Ecommerce Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $103,760 | $78,368 |
| Salary range | Between $73,000 And $145,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | The Washington Post | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between an ecommerce marketing manager and a marketing manager/project manager in terms of educational background:
| Ecommerce Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and marketing manager/project managers' demographics:
| Ecommerce Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |