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The differences between ecommerce marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and an online marketing manager. Additionally, an ecommerce marketing manager has an average salary of $103,760, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Ecommerce Marketing Manager | Online Marketing Manager | |
| Yearly salary | $103,760 | $96,212 |
| Hourly rate | $49.88 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Ecommerce marketing managers and online marketing managers have different pay scales, as shown below.
| Ecommerce Marketing Manager | Online Marketing Manager | |
| Average salary | $103,760 | $96,212 |
| Salary range | Between $73,000 And $145,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | The Washington Post | Meta |
| Best paying industry | Retail | Utilities |
There are a few differences between an ecommerce marketing manager and an online marketing manager in terms of educational background:
| Ecommerce Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and online marketing managers' demographics:
| Ecommerce Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |