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The differences between events marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Events Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $80,575 | $91,940 |
| Hourly rate | $38.74 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,348 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Events marketing managers and brand marketing managers have different pay scales, as shown below.
| Events Marketing Manager | Brand Marketing Manager | |
| Average salary | $80,575 | $91,940 |
| Salary range | Between $59,000 And $108,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between an events marketing manager and a brand marketing manager in terms of educational background:
| Events Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between events marketing managers' and brand marketing managers' demographics:
| Events Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 25.4% Female, 74.6% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |