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The differences between events marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Events Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $80,575 | $99,563 |
| Hourly rate | $38.74 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,348 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Events marketing managers and digital marketing managers have different pay scales, as shown below.
| Events Marketing Manager | Digital Marketing Manager | |
| Average salary | $80,575 | $99,563 |
| Salary range | Between $59,000 And $108,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between an events marketing manager and a digital marketing manager in terms of educational background:
| Events Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between events marketing managers' and digital marketing managers' demographics:
| Events Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 25.4% Female, 74.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |