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Events marketing manager vs manager, field marketing

The differences between events marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Events marketing manager vs manager, field marketing overview

Events Marketing ManagerManager, Field Marketing
Yearly salary$80,575$93,296
Hourly rate$38.74$44.85
Growth rate10%10%
Number of jobs113,348174,371
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Events marketing manager vs manager, field marketing salary

Events marketing managers and managers, field marketing have different pay scales, as shown below.

Events Marketing ManagerManager, Field Marketing
Average salary$80,575$93,296
Salary rangeBetween $59,000 And $108,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyMetaGoogle
Best paying industryTechnologyTechnology

Differences between events marketing manager and manager, field marketing education

There are a few differences between an events marketing manager and a manager, field marketing in terms of educational background:

Events Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Events marketing manager vs manager, field marketing demographics

Here are the differences between events marketing managers' and managers, field marketing' demographics:

Events Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 25.4% Female, 74.6%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between events marketing manager and manager, field marketing duties and responsibilities

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Events marketing manager vs manager, field marketing skills

Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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