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The differences between events marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Events Marketing Manager | Marketing Lead | |
| Yearly salary | $80,575 | $104,664 |
| Hourly rate | $38.74 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 113,348 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Events marketing managers and marketing leads have different pay scales, as shown below.
| Events Marketing Manager | Marketing Lead | |
| Average salary | $80,575 | $104,664 |
| Salary range | Between $59,000 And $108,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an events marketing manager and a marketing lead in terms of educational background:
| Events Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between events marketing managers' and marketing leads' demographics:
| Events Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 25.4% Female, 74.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |