Events marketing manager vs online marketing manager

The differences between events marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

Events marketing manager vs online marketing manager overview

	Events Marketing Manager	Online Marketing Manager
Yearly salary	$80,575	$96,212
Hourly rate	$38.74	$46.26
Growth rate	10%	10%
Number of jobs	113,348	111,303
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

What does an online marketing manager do?

Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.

Events marketing manager vs online marketing manager salary

Events marketing managers and online marketing managers have different pay scales, as shown below.

	Events Marketing Manager	Online Marketing Manager
Average salary	$80,575	$96,212
Salary range	Between $59,000 And $108,000	Between $69,000 And $133,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Meta	Meta
Best paying industry	Technology	Utilities

Differences between events marketing manager and online marketing manager education

There are a few differences between an events marketing manager and an online marketing manager in terms of educational background:

	Events Marketing Manager	Online Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Events marketing manager vs online marketing manager demographics

Here are the differences between events marketing managers' and online marketing managers' demographics:

	Events Marketing Manager	Online Marketing Manager
Average age	39	39
Gender ratio	Male, 25.4% Female, 74.6%	Male, 53.6% Female, 46.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between events marketing manager and online marketing manager duties and responsibilities

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Online marketing manager example responsibilities.

Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.

Events marketing manager vs online marketing manager skills

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

Common online marketing manager skills

Web Traffic, 8%
Digital Marketing, 7%
Marketing Campaigns, 6%
Search Engine Optimization, 6%
Google Analytics, 6%
Email Campaigns, 5%

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Events Marketing Manager
Events Marketing Manager vs Online Marketing Manager

Updated January 8, 2025

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