Events marketing manager vs regional marketing manager

The differences between events marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Events marketing manager vs regional marketing manager overview

	Events Marketing Manager	Regional Marketing Manager
Yearly salary	$80,575	$85,217
Hourly rate	$38.74	$40.97
Growth rate	10%	10%
Number of jobs	113,348	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Events marketing manager vs regional marketing manager salary

Events marketing managers and regional marketing managers have different pay scales, as shown below.

	Events Marketing Manager	Regional Marketing Manager
Average salary	$80,575	$85,217
Salary range	Between $59,000 And $108,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	AbbVie
Best paying industry	Technology	Construction

Differences between events marketing manager and regional marketing manager education

There are a few differences between an events marketing manager and a regional marketing manager in terms of educational background:

	Events Marketing Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Events marketing manager vs regional marketing manager demographics

Here are the differences between events marketing managers' and regional marketing managers' demographics:

	Events Marketing Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 25.4% Female, 74.6%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between events marketing manager and regional marketing manager duties and responsibilities

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Events marketing manager vs regional marketing manager skills

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Events Marketing Manager
Events Marketing Manager vs Regional Marketing Manager

Updated January 8, 2025

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