Events marketing manager vs sales and marketing manager

The differences between events marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Events marketing manager vs sales and marketing manager overview

	Events Marketing Manager	Sales And Marketing Manager
Yearly salary	$80,575	$81,953
Hourly rate	$38.74	$39.40
Growth rate	10%	10%
Number of jobs	113,348	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Events marketing manager vs sales and marketing manager salary

Events marketing managers and sales and marketing managers have different pay scales, as shown below.

	Events Marketing Manager	Sales And Marketing Manager
Average salary	$80,575	$81,953
Salary range	Between $59,000 And $108,000	Between $43,000 And $154,000
Highest paying City	San Francisco, CA	Yonkers, NY
Highest paying state	California	New York
Best paying company	Meta	Meta
Best paying industry	Technology	Technology

Differences between events marketing manager and sales and marketing manager education

There are a few differences between an events marketing manager and a sales and marketing manager in terms of educational background:

	Events Marketing Manager	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Events marketing manager vs sales and marketing manager demographics

Here are the differences between events marketing managers' and sales and marketing managers' demographics:

	Events Marketing Manager	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 25.4% Female, 74.6%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between events marketing manager and sales and marketing manager duties and responsibilities

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Events marketing manager vs sales and marketing manager skills

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Events Marketing Manager
Events Marketing Manager vs Sales And Marketing Manager

Updated January 8, 2025

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