Executive director, marketing vs account director

The differences between executive directors, marketing and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an executive director, marketing, becoming an account director takes usually requires 6-8 years. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $114,728 average annual salary of an account director.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for an account director are account management, project management, and work ethic.

Executive director, marketing vs account director overview

	Executive Director, Marketing	Account Director
Yearly salary	$148,198	$114,728
Hourly rate	$71.25	$55.16
Growth rate	10%	5%
Number of jobs	165,968	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 80%
Average age	39	46
Years of experience	10	8

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Executive director, marketing vs account director salary

Executive directors, marketing and account directors have different pay scales, as shown below.

	Executive Director, Marketing	Account Director
Average salary	$148,198	$114,728
Salary range	Between $97,000 And $225,000	Between $82,000 And $158,000
Highest paying City	Bridgewater, NJ	San Francisco, CA
Highest paying state	New Jersey	New Jersey
Best paying company	Estée Lauder	BuzzFeed
Best paying industry	Health Care	Professional

Differences between executive director, marketing and account director education

There are a few differences between an executive director, marketing and an account director in terms of educational background:

	Executive Director, Marketing	Account Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Executive director, marketing vs account director demographics

Here are the differences between executive directors, marketing' and account directors' demographics:

	Executive Director, Marketing	Account Director
Average age	39	46
Gender ratio	Male, 46.2% Female, 53.8%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between executive director, marketing and account director duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Executive director, marketing vs account director skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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Executive Director, Marketing
Executive Director, Marketing vs Account Director

Updated January 8, 2025

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