Executive director, marketing vs assistant marketing director

The differences between executive directors, marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and an assistant marketing director. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Executive director, marketing vs assistant marketing director overview

	Executive Director, Marketing	Assistant Marketing Director
Yearly salary	$148,198	$55,415
Hourly rate	$71.25	$26.64
Growth rate	10%	10%
Number of jobs	165,968	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Executive director, marketing vs assistant marketing director salary

Executive directors, marketing and assistant marketing directors have different pay scales, as shown below.

	Executive Director, Marketing	Assistant Marketing Director
Average salary	$148,198	$55,415
Salary range	Between $97,000 And $225,000	Between $35,000 And $86,000
Highest paying City	Bridgewater, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Estée Lauder	Moody's
Best paying industry	Health Care	-

Differences between executive director, marketing and assistant marketing director education

There are a few differences between an executive director, marketing and an assistant marketing director in terms of educational background:

	Executive Director, Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Executive director, marketing vs assistant marketing director demographics

Here are the differences between executive directors, marketing' and assistant marketing directors' demographics:

	Executive Director, Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 46.2% Female, 53.8%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between executive director, marketing and assistant marketing director duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Executive director, marketing vs assistant marketing director skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Executive Director, Marketing vs. similar jobs

Executive Director, Marketing related careers

Executive Director, Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Executive Director, Marketing
Executive Director, Marketing vs Assistant Marketing Director

Updated January 8, 2025

Browse executive management jobs