Executive director, marketing vs managing director

The differences between executive directors, marketing and managing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an executive director, marketing, becoming a managing director takes usually requires 4-6 years. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $129,690 average annual salary of a managing director.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a managing director are healthcare, portfolio, and business development.

Executive director, marketing vs managing director overview

	Executive Director, Marketing	Managing Director
Yearly salary	$148,198	$129,690
Hourly rate	$71.25	$62.35
Growth rate	10%	6%
Number of jobs	165,968	81,022
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 68%
Average age	39	44
Years of experience	10	6

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a managing director do?

A Managing Director oversees workflow and progress, making sure that all operations align within the company or organization's mission or set of goals. They are responsible for crafting strategies, devising effective business plans, and executing guidelines that would nurture a company's growth, and as well as to be the driving force that would direct employees to the company's objectives. Furthermore, a Managing Director must coordinate with those in a higher position, such as the members of the board.

Executive director, marketing vs managing director salary

Executive directors, marketing and managing directors have different pay scales, as shown below.

	Executive Director, Marketing	Managing Director
Average salary	$148,198	$129,690
Salary range	Between $97,000 And $225,000	Between $72,000 And $233,000
Highest paying City	Bridgewater, NJ	New York, NY
Highest paying state	New Jersey	New York
Best paying company	Estée Lauder	Paul, Weiss, Rifkind, Wharton & Garrison
Best paying industry	Health Care	Finance

Differences between executive director, marketing and managing director education

There are a few differences between an executive director, marketing and a managing director in terms of educational background:

	Executive Director, Marketing	Managing Director
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Executive director, marketing vs managing director demographics

Here are the differences between executive directors, marketing' and managing directors' demographics:

	Executive Director, Marketing	Managing Director
Average age	39	44
Gender ratio	Male, 46.2% Female, 53.8%	Male, 73.5% Female, 26.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.0% Asian, 6.3% White, 67.8% American Indian and Alaska Native, 0.5%
LGBT Percentage	10%	10%

Differences between executive director, marketing and managing director duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Managing director example responsibilities.

Create and manage the social media presence via a festival page on Facebook.
Manage all consulting resources and have overall P/L responsibilities for the Atlanta office.
Manage the lessee and lessor relationships regarding exchange seat leases with major markets, such as NYSE, AMEX, CBOE.
Manage denials and expedite managed care appeals (reimbursement reconsideration).
Manage payroll processing for thousands of industrial temporary workers and bill respective clients.
Manage the Ketera SaaS relationship for IBM with engagement development and profitability responsibilities.

Executive director, marketing vs managing director skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common managing director skills

Healthcare, 7%
Portfolio, 7%
Business Development, 6%
Oversight, 6%
Project Management, 5%
Customer Service, 5%

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Executive Director, Marketing
Executive Director, Marketing vs Managing Director

Updated January 8, 2025

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