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The differences between group marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and an assistant marketing manager. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Group Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $103,599 | $94,094 |
| Hourly rate | $49.81 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Group marketing managers and assistant marketing managers have different pay scales, as shown below.
| Group Marketing Manager | Assistant Marketing Manager | |
| Average salary | $103,599 | $94,094 |
| Salary range | Between $75,000 And $141,000 | Between $64,000 And $136,000 |
| Highest paying City | Belmont, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Atlassian | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a group marketing manager and an assistant marketing manager in terms of educational background:
| Group Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and assistant marketing managers' demographics:
| Group Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |