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The differences between group marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a digital marketing manager. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Group Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $103,599 | $99,563 |
| Hourly rate | $49.81 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Group marketing managers and digital marketing managers have different pay scales, as shown below.
| Group Marketing Manager | Digital Marketing Manager | |
| Average salary | $103,599 | $99,563 |
| Salary range | Between $75,000 And $141,000 | Between $71,000 And $138,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Atlassian | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a group marketing manager and a digital marketing manager in terms of educational background:
| Group Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and digital marketing managers' demographics:
| Group Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |