Group marketing manager vs group manager

The differences between group marketing managers and group managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a group marketing manager, becoming a group manager takes usually requires 4-6 years. Additionally, a group manager has an average salary of $118,324, which is higher than the $103,599 average annual salary of a group marketing manager.

The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a group manager are client facing, project management, and customer service.

Group marketing manager vs group manager overview

	Group Marketing Manager	Group Manager
Yearly salary	$103,599	$118,324
Hourly rate	$49.81	$56.89
Growth rate	10%	6%
Number of jobs	128,739	263,616
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 71%
Average age	39	44
Years of experience	10	6

What does a group marketing manager do?

A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.

What does a group manager do?

Group Managers are employees who oversee a specific department, team, or any group in the company. They are usually tenured employees or industry experts. Group Managers oversee their team's performance and professional growth. They set clear, strategic goals for the team and create plans to reach these goals. They monitor the achievement of such goals and guide their team along the way. They also manage the team professionally. The coach team members train the employees if there are updates or new strategies and ensure that they remain engaged. They motivate their team to perform well and strive hard to reach group goals.

Group marketing manager vs group manager salary

Group marketing managers and group managers have different pay scales, as shown below.

	Group Marketing Manager	Group Manager
Average salary	$103,599	$118,324
Salary range	Between $75,000 And $141,000	Between $78,000 And $178,000
Highest paying City	Belmont, CA	Washington, DC
Highest paying state	California	New York
Best paying company	Atlassian	Google
Best paying industry	Technology	Finance

Differences between group marketing manager and group manager education

There are a few differences between a group marketing manager and a group manager in terms of educational background:

	Group Marketing Manager	Group Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 71%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Group marketing manager vs group manager demographics

Here are the differences between group marketing managers' and group managers' demographics:

	Group Marketing Manager	Group Manager
Average age	39	44
Gender ratio	Male, 55.6% Female, 44.4%	Male, 67.9% Female, 32.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.2% American Indian and Alaska Native, 0.5%
LGBT Percentage	10%	10%

Differences between group marketing manager and group manager duties and responsibilities

Group marketing manager example responsibilities.

Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
Manage international SaaS product strategies and their globally disperse product teams.
Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Group manager example responsibilities.

Manage SEO / paid media campaigns.
Manage the largest business intelligence portfolio, merchandising and pharmacy.
Establish PMO to manage significant interdependent assets align with strategic initiatives to ensure smooth interoperability and coordination.
Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.
Manage payroll distribution process ensuring timeliness, accuracy, and confidentiality to protect client's privacy and prevent liability of exposure.
Maintain continuous alignment of architecture scope with strategic business objectives and drive modifications to enhance effectiveness toward end result.

Group marketing manager vs group manager skills

Common group marketing manager skills

Digital Marketing, 11%
Market Trends, 7%
Integrated Marketing, 7%
Market Research, 6%
Content Strategy, 5%
Competitive Intelligence, 4%

Common group manager skills

Client Facing, 13%
Project Management, 7%
Customer Service, 6%
Client Relationships, 6%
Process Improvement, 5%
Continuous Improvement, 5%

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Group Marketing Manager
Group Marketing Manager vs Group Manager

Updated January 8, 2025

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